Registering a Brand

-       Before you can create a campaign, you must register a brand for your campaign. Creating a brand requires registering a sender.

Creating A2P Campaign

-       You can create 5 campaigns per brand

-        Including information such as opt in, opt out, and how to receive help is necessary when setting up a campaign.

-       Describing the purpose of the campaign is also a step when creating your A2P campaign.
There are several different types of brands such as Sole Proprietor, Low Volume Standard Brand, and Standard Brand.

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Brand Registration and A2P Campaign registration is both required before a Twilio campaign can be launched.

When a brand has been registered, it will have an APPROVED status.

Table of Contents


Updated on August 7, 2025