Registering a Brand
- Before you can create a campaign, you must register a brand for your campaign. Creating a brand requires registering a sender.
Creating A2P Campaign
- You can create 5 campaigns per brand
- Including information such as opt in, opt out, and how to receive help is necessary when setting up a campaign.
- Describing the purpose of the campaign is also a step when creating your A2P campaign.
There are several different types of brands such as Sole Proprietor, Low Volume Standard Brand, and Standard Brand.

Brand Registration and A2P Campaign registration is both required before a Twilio campaign can be launched.
When a brand has been registered, it will have an APPROVED status.